{"title":"100 Percent","description":"\u003cp\u003eThe 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”\u003c\/p\u003e","products":[{"product_id":"100-status-helmet-dreamflow-black","title":"100% Status Helmet Dreamflow Black","description":"\u003cdiv\u003e\n\u003cp\u003eThe new \u003cstrong\u003e100%\u003c\/strong\u003e \u003cstrong\u003eSTATUS BMX helmet \u003c\/strong\u003eredefines the standards for what a mid-level full face helmet should be. The Status range has proved one of the most popular choices for Australian BMX racers, especially in the Youth sizes which have a dedicated smaller shell (compared to the Adult size helmets) to keep the weight down, yet with total full face protection. The \u003cstrong\u003eYouth helmets \u003c\/strong\u003eare designed and manufactured with a smaller shell and come in at just\u003cstrong\u003e under 1kg\u003c\/strong\u003e, which means that your young racer can maintain a level eye line whilst riding\/racing as they don't quite yet have the neck strength of an adult. \u003c\/p\u003e\n\u003cp\u003eIncorporating design cues from the championship winning AIRCRAFT helmet, the \u003cstrong\u003eSTATUS offers elevated performance and comfort at an exceptional value\u003c\/strong\u003e. 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