Primo Has Landed🔥

California powerhouse Primo has been a staple of the BMX community since the mid-to-late ’90s. We all remember the Powerbite cranks, Tenderizer pedals and V-Monster tyres.

Fast forward to 2026 and not much has changed. Primo is still a leading force in BMX, and we’re stoked to see more of their gear flowing through Chromoly Valley again.

If you were around in the ’90s and had some serious scars on your shins, you’ll remember the Super Tenderizer pedals. Large platform, knurled, and finished with the rad Primo styling we’ve all come to know.

The good news? They’re now available in a plastic version to help keep those shins a little less scarred up.

We’ve also managed to get our hands on some of the larger and wider Primo Turbo pedals.

We’re also hyped on the range of seats, sprockets, cranks and other Primo parts that have now landed on Australian shores.

Check out the full range, but don’t sleep on it — this stuff is limited, and we don’t know when it’ll be getting restocked. 🇦🇺