LUXBMX is an award-winning, rider-owned BMX Retailer located in Brisbane, Australia.
Founded by Mitch Wood and Evan Jaques in 2010 LUXBMX started with deep roots in BMX. Both Mitch and Ev have been life long BMX heads, contributing to the scene for years pre-LUXBMX. It was clear that both these guys were on a path to LUXBMX from very early on. With a common goal in mind, the two set out to create the best BMX store they could.
LUXBMX Store first opened in a little back alley just off Wickham St, in the Fortitude Valley, Brisbane. The shop itself was located in an almost century-old building that spent the majority of its life as a printing press and in later years a basement storage area. The "hole in the wall" quickly became an iconic location at the forefront of Brisbane's laneway revolution.
After 5 years LUXBMX moved to a bigger location in the Brisbane suburb of the West End. Placed in a former bikie clubhouse, the West End store carried the same gritty charm of the original location but gave the ability to offer a much wider range and even better service. The clubhouse was the perfect spot for Video and product launches as well as Pro rider "meet and greets".
10 years on, with the massive growth of online retail, it was clear that LUXBMX had yet again outgrown its location, and a bigger warehouse in Woolloongabba was required to service the greater customer base. With the vast majority of our customers never needing to step into our store, the warehouse in Woolloongabba gave the LUXBMX team (of now 15 riders) the ability to offer the riders of Brisbane, Australia, and the rest of the globe the most epic service possible coupled with the biggest and best range of BMX bikes, products, and streetwear.
LUXBMX is still constantly progressing and changing, whether it be with the latest BMX products, regular events in Brisbane. The main vision of LUXBMX still stays the same, to offer the riders of Brisbane and the rest of Australia the newest range of BMX bikes, products and streetwear while remaining a haven for riders to hang out, have a chat and feel a part of our growing BMX community.
Offering over 15,000 BMX race and freestyle BMX parts, LUXBMX.com is your one-stop shop when it comes to BMX. LUXBMX offers worldwide shipping as well as BMX servicing, custom wheel builds, custom bike builds, and 1 on 1 consultation from our retail store in Woolloongabba. We offer all this with expert knowledge from all of our staff as we're all riders themselves and understand your unique needs on your bike.
In 2019 we proudly released our first full-length DVD, "Aeterna" which ticked one of our dreams of releasing a full lenth video project. Filmed and edited over 2 years by Mike Vockenson the project was release to worldwide acclaim. If you haven’t seen it the sections are uploaded on the LUXBMX Youtube.
In 2022 we were invited for the second time to compete in the Vans Circle worldwide video competition. After 6 weeks of filming our content creator Troy Charlesworth created a masterpiece and we we're fortunate enough to take out the win against 18 of the world's best BMX stores. Watch our winning entry below.
LUXBMX ranked 18th in the annual SmartCompany Smart50 list of the fastest-growing small-medium sized businesses in Australia and has become renowned in the eCommerce industry for our innovation, fanatical attention to detail and the strength of our brand. We are so proud to be where we are and want to thank all our customers past and present for their loyal support over the past decade.
To learn a bit more about the crew behind the store head to the link below.