Subrosa

Subrosa is one of the coolest BMX brands out right now. Supporting a bunch of epic professional BMX riders and producing a smorgasbord of high quality and unique BMX parts, we are absolutely stoked to be able to stock Subrosa here in Brisbane, Australia and ship it worldwide.

Subrosa Brand is an American BMX and lifestyle brand founded by Ryan Sher in 2004. Ryan Sher is a BMX rider, industry veteran and former pro BMX rider, he started Subrosa as a way to create a company that would focus on creating a positive and inclusive community around BMX riding.

The name "Subrosa" comes from the Latin phrase "sub rosa" which means "under the rose" and symbolises secrecy or confidentiality. Subrosa Brand is known for their high-quality BMX bikes and parts, as well as their focus on building a community around BMX riding.

Some of Subrosa’s sponsored riders include Matt Ray, Simone Barraco, Rim Nakamura, local legend and LUXBMX representative William Green and many more. If riders such as these run Subrosa BMX parts on their bike daily then you can be sure that Subrosa knows what they are doing when it comes to BMX.

One of our personal favourite items here at LUXBMX that Subrosa produces is their Subrosa Street Rail. A portable rail perfect for learning tricks on. These are always super popular and are prone to selling out fast so if you see one on our website make sure you grab it quick smart!

Subrosa's complete bike lineup is always a thing of beauty, with some of the best looking completes on the market.